Sandburg
Brand Identity
'Sandburg' is a web development company located in Busan.
They provide the highest level of satisfaction to their customers
with an underdog spirit.
The sight of sand castles breaking or falling over easily may be viewed negatively,
but we thought that this was similar to the growth of a startup.
Sandburg is a team with a grit spirit that does not break even if it breaks like
a sand castle and falls over dozens of times.
Starting with sand, it is like cement. I wanted to say that these are the raw stones and
basic resources that can lead to technological advancement and eventually become the
solid castle we know.
We designed the Culture Deck to fully capture their noble spirit. The paper material
and logo of the book cover, reminiscent of sand, are arranged concisely.
The point color, orange, symbolizes their attitude toward work.
Orange is a color that can express passion for work.
Sandburg knows that alleviating the cost burden is the best way to persuade online businesses.
They are taking advantage of this and working hard to gather online businesses.
When a large number of online businesses gather together, they are building a BM that utilizes their data.
Based on data, it plays a role in connecting the needs of online business operators and financial companies in the financial sector.
They are taking advantage of this and working hard to gather online businesses.
When a large number of online businesses gather together, they are building a BM that utilizes their data.
Based on data, it plays a role in connecting the needs of online business operators and financial companies in the financial sector.