Seo Ro
Brand Identity
'Seo Ro' provides educational services focusing on digital education such as computers, smartphones, and kiosks for seniors in Busan and plans events for local residents.
"Seo Ro has a plan to work with young people and seniors. Although our target audience
is different, we ultimately aim to become a company that can work together with the
citizens of Busan, with a common goal of bringing the citizens of Busan together and
working together."
"The logo and symbol were visualized using the words 'Fill' and 'Connection'. We wanted
to use the colorful mood (coolness, joy, liveliness) of this color and the local colors of
Busan, where the company is located, as Seo Ro's identity."