Hoja
Roasters
Brand Identity, Package Design
'Hoja Roasters' is a coffee brand based in Busan.
They provide consumers with a travel-like experience by coffee.
'Hoja' is a compound word of 'Holiday' and 'Jaunt'. This is because of their commitment
to provide consumers with experiences such as holidays and travel through Hoja coffee.
"The logo is inspired by human facial expressions.
It allows you to imagine various facial expressions as you leave somewhere.
This is because we have various facial expressions while traveling."
The package features a simple logo cup and drip bag box.
And there are characters going on a trip is inserted into the package box.
The character is going on a trip. Hoja Coffee is leading the journey, and it contains the will
to go on a trip, spend time very lazily, and recover the body tired from the busy daily life.
